The Taste and Quality of Armenian Confectionery at the World’s Largest Exhibition
10.11.2024
Continuing its mission to promote Armenian products on the global market, Daroink proudly participated for the first time in one of the world's largest import exhibitions—the China International Import Expo (CIIE) in Shanghai.
This prestigious platform allowed the company to present the rich traditions of Armenian confectionery and its premium-quality products to an international audience, showcasing the uniqueness and excellence of the Armenian brand.
The participation of Daroink in such a large-scale event had important goals:
- To present the unique tastes and quality of Armenian confectionery to Chinese consumers.
- To explore the characteristics of the Chinese market and the expectations of its consumers.
- To build new partnerships for bringing locally produced high-quality products to the Chinese market.
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At the expo, Daroink showcased a selection of the brand's products, including "Carmelita" and "Sandwich" cookies, "Citrinella" multi-layered candies, and salty sticks. These products generated significant interest among visitors.
Chinese attendees highly appreciated both the taste and quality of our products, which is truly encouraging, especially given the unique and discerning preferences of Chinese consumers, particularly when it comes to confectionery.
The China International Import Expo served as a platform where Daroink not only showcased its products but also established valuable connections with major local business leaders. Currently, negotiations are ongoing regarding the export of Armenian products to the local market.
Participation in such a large-scale event was a significant step for Daroink in presenting the tastes and values of Armenian confectionery to the world.
The combination of traditional flavors and modern technologies enables Daroink to expand into new markets, positioning Armenia as a country that creates high-quality and unique flavors in confectionery.
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