Summarizing 2024
31.12.24
The past year was a bright and memorable one for us, full of new challenges, exciting experiences, and significant achievements. We strived to create value, bring smiles, and leave sweet memories.
We began the year with a rebranding of the company, modernizing the brand to align with current demands. We also redesigned the packaging for several products, making them more attractive, eye-catching, and in line with the high expectations of our consumers.
In 2024, we actively collaborated with various companies and individuals, building strong connections that have become the foundation for our continued growth. Through international platforms, we showcased the unique taste and exceptional quality of Armenian confectionery to the world.
We launched numerous programs aimed at creating engaging and memorable experiences while also supporting education and development. Supporting initiatives in education and growth has always been, and remains, a top priority for us.
By emphasizing innovation and high production quality, we acquired new, state-of-the-art technologies, allowing us to enhance production processes and ensure superior quality.
One of the most significant milestones of the year was the creation of the character Deny and the launch of his product line. Today, Danny is a beloved character and the most eagerly awaited guest at children's events.
As highlighted earlier, 2024 was marked by our international presence. We participated in the China International Import Expo, one of the world's largest exhibitions. This event was not only a unique opportunity to showcase our brand but also to establish new business partnerships for future collaborations.
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One notable project was our June 1 event. It was a priority for us to bring joy and sweet moments to children. In the first part of the day, alongside Deny, we visited the Holy Mother of God Medical Center to create memorable moments for the young patients there.
The Back to School project was another significant initiative. As part of this program, 2,000 first-graders in Yerevan and other regions received sweet gifts and essential school supplies. Our goal was to make this new chapter of their lives memorable, joyful and colorful, fostering positive impressions about school and education.
2024 was also special in terms of fostering a more direct and transparent connection with our consumers. We organized factory tours that allowed visitors to explore our production process, learn about the company’s history, and understand our future plans. This initiative helped strengthen our bond with our consumers.
Another key achievement was the implementation of programs focused on employee development. In 2024, we organized training sessions to enhance our team’s skills, improve professional qualifications, and ensure effective teamwork.
Summarizing we can say, that past year was a year of remarkable achievements and growth for us. In 2025 we remain committed to the same spirit of expansion, innovation, and the introduction of new, diverse products for our loyal consumers.
